Hospitality Industry Marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Hospitality Industry Marketing - Research Paper Example Through successful marketing, the leaders of the hospitality industries can find ways to please their clients hence; they can be in a better position to compete in the marketplace. All hospitality industries should make sure all their employee have done marketing courses, since it will help them to conduct marketing researches and analysis, which are an essential tools for the development of strategies for an organization. For the success of every hospitality industry, understanding how to make analysis, and developing planned strategy based on marketing research is very important. In addition to understanding the ways of satisfying their customers through marketing, the hospitality industries can also develop skills necessary for handling of their competitors. Moreover, marketing can help the industries make important decisions that will affect them positively. For this reason, it is vital to examine case studies. Those who work in the marketing departments within the hospitality in dustries have to collect information, about their customers’ behaviors. Furthermore, they should study their competitors by using the marketing research strategically. Additionally, studying marketing can enable one to know how people have solved marketing issues in the past, and this can take an organization to another level. Marketing enables an organization to know the useful ideas by studying the customers’ reactions. ... If one has some knowledge about marketing in the hospitality industries, it is recommended to develop the skills further, by taking some of specialized marketing courses, to enable them to work in any organization. Generally, it is vital to understand the importance of marketing. For people working at the hospitality businesses, they have seen the importance of having the marketing skills. If an organization has the best marketing ideas, it can be successful at satisfying its customers (Barrows & Powers, 164). Marketing processes used to attract the potential customers to a hotel For a successful marketing, an organization has to develop a sound marketing plan. An organization’s marketing strategies are the ones that differentiate it from its competitors. Therefore, for a Company to win its customers, it has to have good marketing strategies. Marketing is not just about selling what is produced, but it involves making a choice on what should be produced, and ways that the prod ucts will be sold. Marketing should be customer oriented rather that production oriented. For an organization to attract more customer than its competitors, it has to follow the following marketing process (Barrows & Powers, 164). First, the organization should know markets and market segments which when served; they can generate more profits. To do this, there has to be thorough marketing research methods from statistical analysis, to the observation of the current and prospective customers. The organizations should do this in order to understand the needs of different marketing segments, and the extent to which these needs are not being met currently. This therefore, requires that the products or services